We pride ourselves on being differentiated, accessible and scalable. Our ultimate goal is to implement a video software in the youth sports/extracurriculars space that is activity agnostic and becomes ubiquitous with the youth sports/extracurriculars sector. We focus on not only sports/extracurriculars within public and private schools, but also any group/team outside of schools. Unlike our competitors, we are taking full advantage of the market. We are targeting both youth sports organizations, leagues and teams, as well as youth extracurricular organizations such as dance, theater and cheer. Given our strong Texan foundation, and the formidable size of the rest of the market, we are excited to use seed money to expand nationally, and have already taken steps to do so. Houston as a LaunchpadĪs shown, the large Texan youth sports/extracurricular market was attractive as a launching pad for our growth. for our initial launch, focusing our energy specifically on Texas. We have strategically chosen to stay inside the U.S. The Varsity Hype platform has the ability to reach multiple geographical markets across the world. The booming market of youth sports and activities As is with every aspect of our business, we hold accessibility as a core tenant, and this advertising/sponsoring platform is designed such that users don’t need to use Varsity Hype sales representatives. Our unique technology interface allows our advertisers and sponsors to effectively launch an advertising campaign by picking the geo-target and demographic that they would like to market to. These brands pay to be an advertiser or sponsor and act through Varsity Hype’s unique tech interface. We have multiple ways in which these brands and companies can engage our audience. We also monetize our platform by partnering with strategic companies who add value to our demographic. Our core offerings will include, but are not limited to, individual subscriptions, team/group subscriptions, league subscriptions, and school subscriptions. Varsity Hype’s core business model will generate revenue primarily through its software as a service model that will provide monthly and yearly recurring revenue. Using SaaS strategic partnerships to challenge the status quo No video solution that satisfies the needs of all athletes, extracurricular members, coaches, fans, and parents at both an affordable price point, and an accessible user experience has existed until Varsity Hype. Leagues and schools spend huge portions of their, often meager, extracurricular budgets on complicated video solutions that cost not only too much money, but also too much time due to their complexity. Performing arts participants navigate the obstacle of asking their directors to pull the footage of their lead solo performance. Coaches spend time and energy trying to muster up the funds to afford expensive and convoluted team video platforms. Athletes spend countless hours sifting through footage and apps in order to create a “good enough” highlight to send to a recruiter. ![]() Parents, often unsuccessfully, scour every corner of the internet from YouTube to ancient email inboxes to find the single game-changing play or performance their kid achieved last year. ![]() ![]() ![]() No affordable video software for youth athletics and extracurricularsĮvery year, over 48M youth and high school sports athletes and 15M youth and high school extracurricular participants spend countless hours participating in one of their sport or extracurricular of choice-all creating video content and most without an organized place to engage with said content.
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